In August 2022, one of the world\u2019s most recognizable sport brands, Under Armour teamed up with KidSport to further strengthen the charity\u2019s vision of breaking down financial barriers that keep children from participating in sport.<\/p>\n
The multi-year partnership is aimed at connecting UA consumers in local communities at UA stores across the country in order to engage as many people as possible to provide access to sport through KidSport.<\/p>\n
Within two months of the partnership commencing, Under Armour can boast providing support for more than 600 kids!<\/p>\n
Current goal activations includes having in-store events across the country. The success of this activation has already been tested in Dartmouth, Nova Scotia and in Toronto, Ontario stores which saw UA employees ask customers to \u201cround up\u201d their purchase to donate to KidSport.<\/p>\n
The long-term look at the partnership will see Under Armour and KidSport work together to achieve the coverage of registration fees for 5,000 children by spring 2025.<\/p>\n
\u201cUnder Armour believes everyone deserves the opportunity to engage in sports. That\u2019s why we have made a long-term commitment of our resources, focus and energy to help break down barriers that limit access to sports across the globe, says\u00a0Flynn Burch<\/strong>, director of global community impact at Under Armour.<\/p>\n \u201cRecognizing cost as one of the greatest barriers around the globe and specifically impacting one in three youth in Canada, we were impressed by the work of KidSport and excited to partner to provide more opportunities for young people in sports across the country.\u201d<\/p>\n With Under Armour\u2019s help, KidSport will be able to further impact local communities and continue to fulfill our mission of making sure ALL Kids Can Play!<\/p>\n