CHARLOTTETOWN, PE – Dairy Farmers of PEI is excited to announce a major partnership with Sport PEI, providing the organization with funding to help Island youth access the power of sport through KidSport.

A fixed annual contribution will ensure that Island athletes can participate in the sports they love through the KidSport program. In addition, Dairy Farmers of PEI will be the principal presenter of the all-new Scores! for KidSport program. For every goal scored by the Charlottetown Islanders (QMJHL), Summerside Western Capitals (MHL), and UPEI Men’s and Women’s HockeyTeams (USports) during the 2021-2022 season, Dairy Farmers of PEI will donate $10 to KidSport.

“We couldn’t be prouder to support Sport PEI and KidSport for the upcoming sports season. This initiative aligns perfectly with our belief in supporting members of our Island community,” said Gordon MacBeath, Dairy Farmers of PEI Chairman of the Board. “Dairy farmers have a rich history of sport involvement and it brings us great pride to be able to pass that along to other Islanders.”

“We are very excited to be partnering with the Dairy Farmers of PEI to support Island youth participating in sport,” said Gemma Koughan, Executive Director for Sport PEI. “Dairy Farmers of PEI represents and supports the 157 dairy producers across Prince Edward Island as they bring high-quality Island dairy from farm to table. Our organizations both strive to support Islander’s health and wellness through our various initiatives. With partners like the Dairy Farmers of PEI, KidSport PEI can help to ensure that Island kids have the opportunity to discover the joy of sport.”

Dairy Farmers of Prince Edward Island (DFPEI) is the marketing organization for all PEI dairy producers. It is established under the Natural Products Marketing Act to regulate and administer the Dairy Industry in Prince Edward Island. Dairy Farmers of Prince Edward Island receives its authority through an Order in Council from the provincial government.

Sport PEI is a non-profit sport federation providing support and leadership to the Island sport community through strategicpartnerships and delivering programs and services. Sport PEI was created in 1973, by government, to provide support and assistance to the provincial sport governing bodies.

SportJeunesse is a national not-for-profit organization that helps remove financial barriers that prevent kids from playing sport by providing assistance for registration fees and sport equipment to children aged18 and under. Through a confidential application process grants are given so they can play a season of sport.

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Media Contacts:

John McIntosh
Sport Coordinator – Sport PEI
(902) 368-4547


Aidan Northcott
Marketing Coordinator – Dairy Farmers of PEI
(902) 213-8873