Winnipeg, MB – November 1, 2024 – Baxter and Scotsburn* Milk has launched an in-store fundraising campaign that will support KidSport in Nova Scotia and New Brunswick respectively.
The campaign, launched November 1, 2024, will run until November 30, 2024, and aims to raise up to $10,000 for both provinces respectively. With Scotsburn* Milk and Baxter products available in 240 participating stores including Real Atlantic Superstore, Sobeys, Foodland, Giant Tiger and Pharmasave, visibility of the campaign is set to be widespread across both provinces.
“This campaign with Scotsburn* Milk and Baxter products aims to help kids requiring financial assistance to participate in sports across New Brunswick and Nova Scotia,” said KidSport CEO Greg Ingalls. “Thanks to Saputo Inc.’s brands, Scotsburn* Milk and Baxter, for their continued support of the KidSport program “So ALL Kids Can Play!”
Saputo Inc. has been a longtime supporter of KidSport beginning a partnership in 2018. Last April, Saputo and KidSport announced the renewal of the partnership for another 3 years, bringing the total contribution to 1.8M (200k/year). This new contribution will allow KidSport to assist 2000 kids into organized sport in Canada.
This initiative is proudly supported by Dairy Farmers of Nova Scotia, and Dairy Farmers of New Brunswick.
About KidSport:
KidSport is a national not-for-profit organization that provides financial assistance for registration fees to kids aged 18 and under. Through a confidential application process, KidSport provides grants that enable kids to play a season of sport through assistance with sport registration fees and equipment costs. KidSport believes that the power of sport participation promotes the development of children’s social, mental, and physical wellbeing. Through increasing access to quality sport programs, KidSport strengthens communities across Canada.
About Saputo:
Saputo, one of the top ten dairy processors in the world, produces, markets, and distributes a wide array of dairy products of the utmost quality, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products, and dairy ingredients. Saputo is a leading cheese manufacturer and fluid milk and cream processor in Canada, a leading dairy processor in Australia and the top dairy processor in Argentina. In the USA, Saputo ranks among the top three cheese producers and is one of the top producers of extended shelf-life and cultured dairy products. In the United Kingdom, Saputo is the leading manufacturer of branded cheese and dairy spreads. In addition to its dairy portfolio, Saputo produces, markets, and distributes a range of dairy alternative cheeses and beverages. Saputo products are sold in several countries under market-leading brands, as well as private label brands. Saputo Inc. is a publicly traded company and its shares are listed on the Toronto Stock Exchange under the symbol “SAP”. Follow Saputo’s activities at Saputo.com or via Facebook, Instagram, and LinkedIn.
*SCOTSBURN is a registered trademark and is used under license by Saputo Dairy Products Canada G.P.
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