Kelowna, BC – January 2024 – MisMacK Clean Cosmetics, founded by entrepreneur Missy MacKintosh, is making history on Dragons’ Den and beyond. On January 16th, 2024, MacKintosh and her 13-year-old son, Evan, will debut the Grit Kit—a groundbreaking innovation merging clean beauty with sports and featuring Canada’s first-ever toxic-free eye black.
The Dragons’ Den web debut also kicks off the Great Canadian Grit Cup, a 7-day national campaign in partnership with KidSport Canada. The goal? To raise $150,000 to ensure that #SoALLKidsCanPlay. For every Grit Kit pre-ordered during the campaign, $5 will be donated to KidSport Canada, helping remove financial barriers so children across the country can participate in sports.
Making Dragons’ Den History
MisMacK Clean Cosmetics is the first entrepreneur to launch a brand-new product in the Dragons’ Den and immediately leverage their web episode for a national charitable campaign. “This is more than a product launch—it’s a movement to empower kids and
celebrate resilience,” says MacKintosh.
The Great Canadian Grit Cup
Adding to the excitement is the Kidsport Great Canadian Grit Cup, a friendly nationwide tournament encouraging provinces to rally their communities to pre-order Grit Kits. Proceeds from each kit will directly benefit the KidSport chapters in the province where the sale originated.
Awards include:
- Gold, Silver, and Bronze Plaques for the provinces with the highest sales
- MVP (Most Valuable Province): Recognizing outstanding participation and engagement
- Heart and Hustle Award: Celebrating creativity and community spirit
Which province will take home the Cup? The Grit Cup honors both community involvement and impact, highlighting the grit and resilience it takes to make a difference. Leaderboards will be updated throughout the week on MisMacK’s social media channels.
Celebrate with Us: Two Premiere Events!
Salmon Arm Dragons’ Den Premiere Event
- When: January 16th, 2024, at 5:00 PM
- Where: Song Sparrow Hall, Salmon Arm
- What:
- Keynote Speaker Aaron Volpatti, former NHL player and author of FIGHTER: Defying the NHL Odds.
- Exclusive big-screen viewing of MisMacK’s Dragons’ Den debut.
- Panel discussion featuring Missy, Evan, Aaron Volpatti, KidSport Canada, and special guests.
- Auction of a stuffed dragon to support KidSport Canada.
Tickets https://checkout.square.site/buy/Z3LHA2765MZF4JUOEG2FXSWB
Kelowna Watch Party at Oak + Cru
- When: January 16th, 2024, at 6:00 PM
- Where: Oak + Cru Social Kitchen & Wine Bar, Delta Grand Okanagan Resort, Kelowna
- What: Exclusive viewing of MisMacK’s Dragons’ Den episode, inspiring community gathering, and a fundraising auction featuring a stuffed dragon, with proceeds benefiting KidSport Kelowna.
RSVP https://www.eventbrite.ca/e/mismack-dragons-den-watch-party-and-kidsport-canada-campaign-kick-off-tickets-1141365788799?aff=oddtdtcreator
Both events offer the opportunity to experience the premiere together, connect with the community, and kick off our impactful campaign in style!
About MisMacK Clean Cosmetics
Founded by Missy MacKintosh in Canoe, BC, MisMacK Clean Cosmetics is Canada’s leading clean beauty brand, committed to sustainable, innovative products that inspire confidence and creativity. The Grit Kit is the latest addition to its lineup, created in collaboration with Missy’s son Evan to empower individuals on and off the field.
About KidSport Canada
KidSport is a national not-for-profit organization that helps remove financial barriers that prevent kids from playing sport by providing assistance for registration fees and sport equipment to children aged 18 and under. Through a confidential application process grants are given so they can play a season of sport. Learn more about KidSport and join the conversation on Twitter @KidSport, Facebook.com/KidSportCanada, Instagram.com/kidsport.canada or online at KidSportCanada.ca.
Join the Movement
Be part of history and help us make a lasting impact for kids across Canada. Visit https://mismack.com/ to learn more about the Grit Kit, the campaign, and how you can contribute.
Press Contact:
Missy MacKintosh
Founder/CEO
MisMacK Clean Cosmetics
missy@mismack.com
250 517 8300