Toronto, ON – November 6, 2023Dairyland has launched an in-store fundraising campaign around Dairyland sour cream, that will support KidSport’s Western Canada provinces of British Columbia, Alberta, Saskatechwan and Manitoba respectively. Dairyland, a brand within the Saputo family, is a proud to be recognized as a Most Trusted Brand* and to be the #1 dairy masterbrand in Western Canada, delivering the best quality milk and cultured products for more than 100 years.

The Dairyland campaign set to launch on November 6, 2023 will run until December 31, 2023, and hopes to raise up to $20,000 for all four western provinces. With Dairyland sour cream products available in 308 participating stores including Sobeys, IGA, Safeway, Thriftys and FreshCo, visibility of the campaign is set to be widespread across Western provinces. 

“This campaign with Dairyland aims to help over 100 kids requiring financial assistance to participate in sports across Western Canada,” said KidSport CEO Greg Ingalls. “Thanks to Saputo Inc. ‘s brand Dairyland for their continued support of the KidSport program “So ALL Kids Can Play!”

Saputo Inc. has been longtime supporters of KidSport. Beginning in 2018, Saputo Inc. and KidSport initiated a three-year partnership that saw the dairy processor donate $1.2M to the organization, in an effort to reduce financial barriers for families and enable close to 4,000 children and youth to participate in organized sport in Canada. 

About KidSport:

KidSport is a national not-for-profit organization that provides financial assistance for registration fees to kids aged 18 and under. Through a confidential application process, KidSport provides grants that enable kids to play a season of sport through assistance with sport registration fees and equipment costs. KidSport believes that the power of sport participation promotes the development of children’s social, mental, and physical wellbeing. Through increasing access to quality sport programs, KidSport strengthens communities across Canada.

About Saputo:

Saputo, one of the top ten dairy processors in the world, produces, markets, and distributes a wide array of dairy products of the utmost quality, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products, and dairy ingredients. Saputo is a leading cheese manufacturer and fluid milk and cream processor in Canada, a leading dairy processor in Australia and the top dairy processor in Argentina. In the USA, Saputo ranks among the top three cheese producers and is one of the top producers of extended shelf-life and cultured dairy products. In the United Kingdom, Saputo is the leading manufacturer of branded cheese and dairy spreads. In addition to its dairy portfolio, Saputo produces, markets, and distributes a range of dairy alternative cheeses and beverages. Saputo products are sold in several countries under market-leading brands, as well as private label brands. Saputo Inc. is a publicly traded company and its shares are listed on the Toronto Stock Exchange under the symbol “SAP”. Follow Saputo’s activities at or via Facebook, Instagram, and LinkedIn.