Today we launched our eighth annual Give the Gift of Sport fundraising campaign! We are calling on all Canadians to read more and make a donation at KidSport.ca/GiftofSport.

Over 30 percent of Canadian youth under the age of 18 cannot afford to play organized sport. With the help of Canadians across the country, our campaign will run through to January 6, 2020—aiming to get more kids off the sidelines, into the game, and experience the gift of sport!

We believe every child deserves to experience the positive benefits of organized sport. According to our 2014 CIBC KidSport Report, 82% of Canadians know a child who cannot participate in organized sport due to financial barriers. KidSport wants to change these statistics by providing grants to the growing volume of applications received each year.

Every donation counts and will contribute to making a difference in a child’s life. An average donation of $250 can provide one child a full season of sport. This truly is the type of gift that will last well beyond the holidays!

Learn more about the Give the Gift of Sport campaign today, and help us spread the word with your friends and neighbours on Twitter @KidSport and #GiftofSport, or on Facebook