September 14, 2020 12:00 am

Tim Hortons® Smile Cookie Campaign is Back, Supporting KidSport in PEI

Posted by KidSport Prince Edward Island

All PEI Tim Hortons Locations

40 Enman Crescent

Charlottetown, Prince Edward Island


September 14, 2020 - September 20, 2020

12:00 am - 11:59 pm

Charlottetown, September 10, 2020–Last year, Tim Hortons® restaurant owners and guests across the country raised a record $9.8 million to support local charities through their annual Smile Cookie campaign. Back again for its 24th year, Tim Hortons Smile Cookie week will support charities in communities across the country, including KidSport in PEI–one of 550 Canadian charities, hospitals and community programs supported through the annual campaign.

For one week, from September 14–20, restaurant owners will donate the proceeds from every freshly baked chocolate chunk Smile Cookie purchased to support charities in their community. Guests can complete a form to place pre-orders for Smile Cookies through their local Tim Hortons in PEI.

This year, Tim Hortons restaurants in PEI are supporting KidSport PEI. In 2019, Smile Cookies raised over $43,000 to help kids on PEI enjoy the benefits of sport. KidSport PEI believes all PEI children should have the opportunity to experience the positive benefits that sport offers. KidSport PEI helps remove the financial barriers that limit some children from participating in sport in PEI, by providing grants of up to $300 to children from low-income families.

“Since the beginning of the COVID-19 pandemic, we’ve been treating local food banks, hospitals and charities to our coffee trucks and baked goods as they support their communities day in and day out. We’re continuing to support these organizations as wekick off our annual Smile Cookie week, one of our largest restaurant owner-led initiatives, that continues to support local charities who need it most. We’re so excited Smile Cookie is back for its 24th year.” – Hope Bagozzi, Chief Marketing Officer, Tim Hortons


Smile Cookie Campaign Facts

  • In 2019, the Smile Cookie campaign raised a record $9.8 million across Canada
  • For over 24 years, Tim Hortons restaurant owners and guests have been spreading smiles. The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario
  • Nationally, Tim Hortons restaurant owners support over 550 local charities, hospitals and community programs through the Smile Cookie campaign


Join the Smile Cookie Conversation

  • Use the hashtag #SmileCookie
  • Tag or follow us on Instagram @TimHortons & @sportpei
  • Tag or follow us on Twitter @TimHortons & @KidSportPEI
  • Like us on Facebook Tim Hortons & @KidSportPEI
  • Subscribe to us on YouTube @TimHortons
  • Visit for a list of local charities benefiting from the Smile Cookie campaign


About KidSport PEI

KidSport PEI believes all Island children should have the opportunity to experience the positive benefits that sport offers.

Organized sport teaches children important life skills, such as leadership, commitment, teamwork and self-confidence. Staying physically active is important for everyone, and playing sports helps develop healthy lifestyles for children across Prince Edward Island. 

KidSport PEI helps remove the financial barriers that limit some children from participating in sport in PEI. Since 1997, KidSport PEI has distributed over $1.8 million in grants to 9100 Island children to cover the cost of sport registration fees and/or equipment.


For more information or interview requests, please contact:

Gemma Koughan, KidSport PEI




In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industryserving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages –including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ –alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit