corporate sponsors

Interested in becoming a KidSport Manitoba Sponsor?

Provincial Sponsor Canada Life Logo


Canada Life (formerly Great West Life) has been a proud supporter of KidSport since its inception in Manitoba in 1996, helping remove the financial barriers in sport for kids across our province. Canada Life takes pride in helping build stronger communities by encouraging employees to engage in volunteerism, workplace campaigns and corporate donations. In 2019 alone, Canada Life raised $12.8 million in support of over 700 community initiatives. 

With the support from Canada Life, KidSport was able to reach over 1,700 kids in the province in 2019, allowing them to stay active and get in the game. Staying physically active helps encourage children to maintain healthy habits throughout their whole lives. The challenges that come with playing sports also teach children valuable life lessons and skills including leadership, practice, hard work, dedication and self-confidence. “Their (Canada Life’s) tremendous contribution to our mandate of getting kids off the sidelines and into the game is critical to us being able to accomplish our goals of getting more kids into organized sports, which teaches them many valuable life lessons,” says Rick McGregor, Chair of KidSport Manitoba's Provincial Advisory Group. 


Canada Life is the Provincial Sponsor for KidSport Manitoba, as well as a supporter for many other chapters across the country. To learn more about Canada Life’s community and social responsibility, visit the website


“Canada Life has supported KidSport Manitoba and its mission for more than two decades. We are very grateful that they will continue to be instrumental in helping give kids across Manitoba the opportunity to develop healthy lifestyles and experience the benefits of playing organized sport.”
- Jeff Hnatiuk, former President & CEO, Sport Manitoba

“At Canada Life, we work with organizations to assist kids whose families face financial obstacles, so they can participate in community sport programs without experiencing barriers. We’re thrilled to continue our longstanding support and work alongside KidSport again this year to help kids in Manitoba develop healthy lifestyles and experience the benefits of organized recreational sports.”
- Debbie Down, Director, Community Relations, Canada Life


Canada Life is a leading insurance, wealth management and benefits provider focused on improving the financial, physical and mental well-being of Canadians. For more than 170 years, individuals, families and business owners across Canada have trusted us to provide sound guidance and deliver on the promises we’ve made. As of January 1, 2020, Great-West Life, London Life and Canada Life became one company – Canada Life, and today, we proudly serve more than 13 million customer relationships from coast to coast to coast. To learn more about Canada Life, visit the website.